Every recipe.
One clean card.
From a food blog, a TikTok, or your grandmother’s handwriting - every recipe becomes one card, on every device.
Your first 20 recipes are free forever. Premium is $4.99 a month or $49.99 a year.
Where your recipes live today
- TikTok
- YouTube
- Food blogs
- Cookbooks
- Index cards
- Screenshots
Anything in. One card out.
Paste a link, share a video, or point your camera at a card. Pinch of This reads it and builds the same editable recipe every time - ingredients, steps, times, photo, and nutrition - without the ads or the life story.
- A link
- Any food blog. Ingredients, steps, and the photo - nothing else.
- A video
- YouTube, TikTok, or Instagram, without pausing or scrubbing.
- A photo
- A handwritten card, a cookbook page, or a screenshot.
What one card carries
- Scan physical recipes
- Photograph a card or cookbook page and AI builds a clean recipe, every field still editable.
- Capture any recipe link
- Paste a food-blog URL and keep the ingredients, steps, and photo - not the ads or the life story.
- Save social video recipes
- Turn YouTube, TikTok, and Instagram links into readable cards without pausing or scrubbing.
- Automatic nutrition facts
- Calories, protein, carbs, fat, and more per serving, worked out from USDA FoodData Central.
- Build a shopping list
- Send every ingredient to one editable list, then check items off while you shop.
- 2 cups masa harina
- 1 lb pork shoulder
- Dried corn husks
- Share with friends
- Share a recipe in the app, or invite friends by email, contacts, or WhatsApp.
- Cook in English or Spanish
- Translate ingredients, steps, times, and notes so a bilingual family cooks from one recipe.
- Add your own creations
- Write a recipe from scratch, add your own photos, and keep refining it as you cook.
Home cooks have saved 1,301 recipes here - from food blogs, from TikTok, and from cards that sat in a drawer for thirty years.
The card, up close
The title and where it came from. Original recipe keeps the source one tap away, and the servings and yield sit right under the name, so you know what you are cooking before you scroll.
110 calories a serving, with protein, carbs, fat, fiber, sugar, and sodium worked out from USDA FoodData Central - for every recipe, not only the ones that came with a label.
Ingredients and steps in the order you need them. Every field stays editable, so a scan that misread “tsp” as “tbsp” takes one tap to fix and stays fixed.
Cook Mode keeps the screen awake while your hands are busy, and Cooked marks the recipe as made, so you can sort the box by what you have cooked.
“Pinch of This saved me from losing the recipes our family actually uses. My handwritten cards, screenshots, and favorite web recipes are finally in one place, so dinner starts faster.”
“I was surprised how easy it was to get started. I snapped a photo of an old recipe card, pasted in a recipe link, and both turned into clean recipes without retyping.”
“I love having Pinch of This on every device. I can save a recipe on my laptop, open it at the counter, and share it with family without ads getting in the way.”
Start free. Upgrade when the box fills up.
Your first 20 recipes are free forever, with the whole app and no card on file. Premium is $4.99 a month or $49.99 a year.
| Feature | Free | Premium |
|---|---|---|
| Recipes | 20 | Unlimited |
| Save from websites | Included | Included |
| Video imports and card scans | Included | 50 AI imports a month |
| Nutrition facts | Included | Included |
| Shopping lists | Included | Included |
| Share with friends | Included | Included |
| English ↔ Spanish | Included | Included |
| Web, iOS, and Android | Included | Included |
| Price | $0 | $4.99 / mo · $49.99 / yr |
Questions
- Do I need to download anything?
- No. Pinch of This runs in your web browser with no install. If you prefer an app, it is on the Apple App Store and Google Play.
- What happens after my first 20 recipes?
- Your first 20 recipes are free forever with the full app and no card on file. When you want unlimited storage, upgrade to Premium anytime.
- Can I use it on my phone and computer?
- Yes. One account syncs everywhere. Save a recipe on your laptop and it is ready on your phone in the kitchen.
- What does the AI import limit cover?
- Premium includes 50 AI-assisted imports a month - that is video imports and card scans. Saving from a website, writing your own recipe, and everything else in the app is unlimited.
- What if a social video is missing ingredients?
- Pinch of This reads what is in the post and the video, but some creators leave details out. Every imported recipe is editable, so you can review and complete it before cooking.
- Can I export my recipes?
- There is no self-service export yet. Contact support before closing your account to ask about your data, and keep your original cards and source files as a permanent backup.
- Is my data private?
- Your recipes are yours. Pinch of This is ad-free and does not sell your data. The Privacy & Terms page has the full details.